Healthcare Call Center Outsourcing: A Decision Framework
The make-or-buy decision gets easier once the numbers come first, so this guide covers scoping the work, pricing both sides and writing the standard into the contract.
Written by the Commure Agents Team
Published: September 18, 2026
•
14 min read
What You Need to Know About Healthcare Call Center Outsourcing
- Healthcare call center outsourcing means contracting a third party to answer inbound patient calls, from after-hours and overflow to scheduling. Clinical decisions and the patient relationship stay with the group.
- Judge every option against a published standard. Veterans Affairs (VA) asks for at least 80 percent of primary care scheduling and pharmacy calls answered within 30 seconds, and no more than 5 percent unanswered.⁴
- No peer-reviewed study compares outsourced and in-house healthcare call centers on cost or quality. Scope first: size the administrative share, price the in-house side from federal wage data, then write the standard into the contract.
What is healthcare call center outsourcing being asked to solve?
Healthcare call center outsourcing means contracting a third party to answer some or all inbound patient calls. The scope can include after-hours coverage, overflow, scheduling and general inquiries. The group keeps clinical decisions and the patient relationship. The question reaches the agenda when call volume grows faster than the staffing model behind it.
Location growth can outpace the phone roster
The question lands hardest on multi-location medical groups and regional health systems deciding who should answer their patient calls. The queue stops matching the roster when sites open faster than phone seats, and the access team absorbs the gap through the day.
The word outsourcing covers three different arrangements
Each carries a different scope, a different price basis and a different data footprint.
- An answering service takes messages and passes them on.
- A contracted call center staffs seats against your volume.
- An automated agent handles a defined set of call types inside your own numbers.
Outsourcing is a scope decision before it is a sourcing decision
A group can contract the after-hours line alone, the overflow above a threshold, or the entire inbound function. Each version moves a different amount of patient data out of the building, and a different amount of control with it. On the automated side of that scope, Commure AI Call Center Agents cover the administrative call types inside the group's own numbers, and anything non-standard escalates to staff.
Check who published any comparison you read on this question
Answering services, contracted call centers, telephony platforms and voice AI vendors all publish guidance on healthcare call center outsourcing. Each of them sells one of the answers.
Why don't more hiring and another call center reorganization settle it?
Hiring and reorganizing both work on the same constrained labor pool, which is why neither settles the question alone. Six VA primary care sites organized telephone access differently.¹ Those differences were not associated with patient-rated access.¹ Every site cited chronic understaffing.¹
Reorganizing who answers moves the work without adding capacity
The six sites ran different telephone models, and patient-rated access did not track the model.¹ Only two of the six collected veteran telephone-experience data.¹
The hiring side runs into a shrinking occupation
The Bureau of Labor Statistics projects a 2 percent decline in receptionist employment from 2025 to 2035, against about 105,100 openings a year.² Hiring at that scale replaces people who leave.
The labor market sets the wage floor
The median receptionist wage was $18.27 an hour in May 2025, and $19.00 an hour in health care and social assistance.² A group competing for those workers competes against other employers in the same band.
Understaffing shows up in the access numbers
A VA Office of Inspector General review of one Atlanta call center covered the third quarter of 2023.³ It found that 30 percent of callers abandoned their calls, against a 5 percent standard.³ The same review found 22 percent of answered calls picked up within 30 seconds, against an 80 percent standard.³
That center averaged 29 staff against the 50 to 53 the inspector general estimated it needed for its roughly 135,600 calls, using the Veterans Health Administration (VHA) staffing model.³ The finding covers one site over one quarter, and it shows what access looked like with staffing at between about 55 and 58 percent of modeled need.
Both defaults leave the arriving volume where it is
Hiring draws on a shrinking pool, and reorganizing redistributes seats that are already funded. The share of calls that needs a person is the variable still open, and healthcare call center outsourcing enters at that point alongside automation and a redesigned in-house line.
Which numbers define "working" before you compare any option?
Two healthcare call center metrics define a working phone line: the share of calls answered inside a target time, and the share abandoned. The VA publishes a standard for its contact centers.⁴ It calls for answering at least 80 percent of primary care scheduling and pharmacy calls within 30 seconds.⁴ It caps unanswered calls at 5 percent.⁴
A published standard is more useful here than an industry average
The VA target is written down, audited against, and tied to named call types.⁴ A group can lift both thresholds into a contract or an internal scorecard.
The organization that publishes the standard misses at least one of those thresholds at many of its own centers. In fiscal year 2024, scheduling ran an estimated 11 percent of calls abandoned, and neither scheduling nor pharmacy hit the 30-second mark.⁴ Of the 17 contact centers the agency's inspector general reviewed, three met both standards and the remaining 14 answered on average about 57 percent of their calls within 30 seconds at roughly 13 percent abandonment.⁴ That 57 percent is the record of the centers that fell short, not a figure for the scheduling line as a whole.⁴
Which of the two numbers has evidence behind it
The two thresholds do not rest on the same evidence, and that matters when only one of them can be argued for in a negotiation.
Answer speed is the threshold with a study behind it
The evidence on answer speed comes from one study of VA medical centers.⁵ Patients at centers in the slowest answer-speed quartile were less likely to report getting urgent appointments as soon as needed.⁵
The association was an odds ratio of 0.85, with a 95 percent confidence interval of 0.76 to 0.95.⁵ The same study found no clear relationship between abandonment rate and any of its five outcomes.⁵
The finding is an association in a VA population using 2015 and 2016 survey data.⁵ Treat it as a reason to write answer speed into the contract rather than as a causal result.
Confirm the current line is instrumented for both numbers
A report of calls handled can omit answer speed by queue and abandonment by hour. Pull a month of both figures before comparing any option, because replacing a line on evidence starts with measuring it.
Set the yardstick before the shortlist
Apply the same two numbers to an in-house plan, a healthcare call center outsourcing proposal and an automated agent.
What does healthcare call center outsourcing cost, and what does the evidence not tell you?
The peer-reviewed literature covers call center performance rather than ownership model, and no peer-reviewed study compares outsourced and in-house healthcare call centers on cost or quality. An in-house baseline can still be built from federal wage data, and the group then scores the arrangements against its own call mix.
A saving quoted in a vendor comparison is a claim about that vendor. Treat a per-hour or per-call figure as that vendor's pricing rather than as evidence about healthcare call center outsourcing in general.
The cited evidence measures performance, wages and regulation rather than ownership
None of it ranks outsourcing against in-house operation. What it does cover:
- Two peer-reviewed studies, one of telephone access management and one of call center performance.
- Federal wage data for the occupations that staff a phone line.
- Government audits of contact center performance, plus regulatory primary sources.
Build the in-house baseline from wage data you can cite
The Bureau of Labor Statistics puts the 2025 median receptionist wage at $19.00 an hour in health care and social assistance.² Medical secretaries and administrative assistants sit higher, at a median of $45,930 a year in May 2025.⁶
Then add what the wage line leaves out
Five costs sit on top of the hourly rate:
- Benefit load
- Supervision
- Quality monitoring
- Telephony
- Training
Replacement hiring belongs in the model as a recurring cost, given about 105,100 openings a year across the occupation.²
Comparing the three arrangements
Control, speed, elasticity and data footprint all separate the options long before a price does.
Compare the options on dimensions rather than on a single number
The table below sets out what differs whatever the price turns out to be. Score your own call mix against each row before asking anyone for a quote.
The comparison below is based on internal modeling and publicly available information. It is meant as a directional framework only, not a substitute for a detailed evaluation of each vendor.
Cost belongs in the comparison as a formula rather than a figure
Multiply your monthly volume by the share each arrangement would handle, then price that share on its own basis. Price the volume that arrangement does not cover as well, because the residual stays in house. Quotes arrive per minute, per call or as a flat monthly fee, and medical answering service pricing converts all three into a cost per resolved call.
The comparison ends in a scope decision
The evidence supports measuring the current line, sizing the administrative share and pricing each share on its own terms. It ranks none of the three arrangements on cost or on quality.
What do HIPAA, CMS and state rules require when the calls leave the building?
Healthcare call center outsourcing makes the vendor a business associate, so a signed agreement and documented safeguards come before any data moves. Offshore operators are permitted, and their location belongs in the risk analysis. Medicare Advantage contracting adds a Centers for Medicare & Medicaid Services (CMS) attestation for offshore subcontractors, and several states impose limits of their own.
Where the vendor sits under HIPAA
Two things decide how much regulatory weight a call vendor carries: what it holds, and what happens when it is breached.
Storage, rather than access, decides business associate status
Department of Health and Human Services (HHS) guidance addresses vendors, including cloud service providers (CSPs), that hold encrypted data they cannot read.⁷ Lacking an encryption key "for the encrypted data it receives and maintains does not exempt a CSP from business associate status."⁷ HHS limits the conduit exception to transmission-only services.⁷
The agreement clauses and the safeguards behind them are set out in full in the HIPAA compliant answering service guide.
A business associate's breach becomes the group's notification problem
In March 2026, the HHS Office for Civil Rights (OCR) settled with MMG Fusion, a patient communication business associate.⁸ The breach affected about 15 million individuals.⁸ The potential violations OCR listed included a failure to conduct an accurate and thorough risk analysis, and a failure to notify the covered entities it served.⁸
Offshore operators, CMS attestations and state limits
Where the operators sit is governed by three separate rule sets, and each one is checked on its own terms.
HIPAA permits offshore handling and asks you to price the risk
HHS applies the same rules wherever electronic protected health information (ePHI) sits, with no offshore-specific requirement.⁹ Its guidance notes that "the risks to such ePHI may vary greatly depending on its geographic location."⁹ Location belongs in the risk analysis rather than in a blanket policy.
Medicare Advantage contracting adds a filing
In its CY2024 Part C application, CMS requires an offshore subcontractor attestation.¹⁰ It covers each offshore subcontractor that "receives, processes, transfers, handles, stores, or accesses Medicare beneficiary PHI."¹⁰ CMS applies that to "first tier, downstream, and related entities," which can include a group's call vendor.¹⁰
The requirement binds the plan, and it reaches the group through its plan contracts.¹⁰ CMS states it in the CY2024 application, and later application cycles have not been verified.
Several states add limits of their own, and each has to be checked at source. State restrictions on where contractors may handle patient data vary by program and by contract type. Confirm the rule in every state the group operates in before a country goes into a contract.
Call recording and the pending Security Rule
Two more obligations attach once calls are recorded and stored, and one of them is due to change.
Recording consent starts at a federal floor and gets stricter by state
Federal wiretap law permits recording where one party to the communication consents, provided the recording is not made for a criminal or tortious purpose.¹¹ State law layers rules on top of that floor, and some states require consent from every party on the call. Confirm the rule in each state you take calls from, including the states patients call from.
The Security Rule is being rewritten, and the current one still applies
HHS published a proposed update in January 2025,¹² and its regulatory agenda now carries the rule as a long-term action with final action anticipated in 2027. Require the vendor to comply with the Security Rule as amended rather than as it reads today.
How do Commure AI Call Center Agents change the make-or-buy question?
Automation changes the healthcare call center outsourcing question from who answers the calls to how many of them need a person. Commure AI Call Center Agents answer inbound patient calls 24/7/365, in English and Spanish, which covers the administrative call types agreed during scoping without adding a seat or a contract.
What the agents cover
Commure Agents answer frequently asked questions about hours, locations, provider specialties, services and policies. They route callers to the right internal team by intent, which is routing rather than clinical triage. Intake for new and existing patients covers carrier, member ID and policyholder details. The agents schedule, reschedule and cancel within the rules agreed during scoping, and they collect insurance information without checking eligibility or benefits. Non-standard scheduling and anything outside the configured scope escalates to staff.
What the make-or-buy comparison asks about
On data footprint, the service is HIPAA compliant, and a business associate agreement (BAA) is signed before data is shared. Reporting comes back as call activity, call success status and full call transcripts. That is the per-call record the checklist below asks of any vendor. The platform works with eClinicalWorks, athenahealth, Epic, ModMed, MEDITECH and AdvancedMD, and other systems are scoped for feasibility. Switching cost sits in the scoping and implementation an enterprise deployment requires, and the phone system generally stays in place.
The category background sits in AI voice agents in healthcare, and the call handling in voice AI for patient call automation.
How should you run the decision, and what belongs in the contract?
Run the decision in four steps.
- Measure the current line against the two thresholds.
- Classify a month of volume by intent.
- Decide what has to stay in house.
- Compare sources for the remainder, then write the standard, the compliance terms and the reporting into the contract.
Measure first, because every later step needs the number
Pull answer speed and abandonment for the current line, then compare them against the 80 percent and 5 percent thresholds.⁴ A group without those two figures is choosing between descriptions rather than between options.
Classify a month of calls by intent rather than by outcome
Count how many callers wanted an appointment, a prescription refill, directions, a billing answer or a clinician. That split sizes the administrative share, which is the share each arrangement prices differently.
Decide what stays in house before you shop
Clinical routing, escalation and anything touching the patient relationship the group wants to own are scope decisions rather than sourcing decisions. Whatever remains is what a vendor or an automated agent is being asked to cover.
The contract checklist
Ten items decide whether the arrangement can be measured, audited and unwound after it starts.
Then write the terms the decision has to carry
The checklist below applies whoever ends up answering, including an internal team. Run it before signing, and run it again at renewal.
Apply the same terms to an internal team
A service level, a reporting interval and an escalation rule are as useful inside the building as they are in a contract. The group can then compare a healthcare call center outsourcing proposal against the line already running. There is an order to improving that line, and healthcare call center best practices works through it, from instrumenting every queue to automating the repeatable calls.
Healthcare call center outsourcing is one of three answers to a scope question, and the scope comes first. Measure the line, size the administrative share, and settle what has to stay in house. The terms and the measurement carry the decision, because the evidence names no winner.
Request a complimentary call center health analysis to see that split before you decide. The analysis reviews a week of call transcripts and metadata under a signed BAA.
It returns call volume by type, length, category and outcome, plus rep-level scoring. It also models where automation would help, and it takes about a week.
Sources
- Chuang, E., Bonilla, A., Stockdale, S., Das, A., Yano, E. M., & Rose, D. (2022). Telephone access management in primary care: Cross-case analysis of high-performing primary care access sites. Journal of General Internal Medicine, 37(8), 1963-1969. https://link.springer.com/article/10.1007/s11606-021-07365-5
- U.S. Bureau of Labor Statistics. (2026). Occupational outlook handbook: Receptionists. https://www.bls.gov/ooh/office-and-administrative-support/receptionists.htm
- U.S. Department of Veterans Affairs, Office of Inspector General. (2025, January 30). Atlanta call center staffing and operational challenges provide lessons for the new VISN 7 clinical contact center (Report 23-01609-14). https://www.vaoig.gov/reports/review/atlanta-call-center-staffing-and-operational-challenges-provide-lessons-new-visn-7
- U.S. Department of Veterans Affairs, Office of Inspector General. (2025, October 8). Review of clinical contact centers to assess leadership and oversight (Report 25-00228-214). https://www.vaoig.gov/sites/default/files/reports/2025-11/vaoig-25-00228-214_final.pdf
- Griffith, K. N., Li, D., Davies, M. L., Pizer, S. D., & Prentice, J. C. (2019). Call center performance affects patient perceptions of access and satisfaction. American Journal of Managed Care, 25(9). https://www.ajmc.com/view/call-center-performance-affects-patient-perceptions-of-access-and-satisfaction
- U.S. Bureau of Labor Statistics. (2026). Occupational outlook handbook: Secretaries and administrative assistants. https://www.bls.gov/ooh/office-and-administrative-support/secretaries-and-administrative-assistants.htm
- U.S. Department of Health and Human Services, Office for Civil Rights. (2016). Guidance on HIPAA & cloud computing. https://www.hhs.gov/hipaa/for-professionals/special-topics/health-information-technology/cloud-computing/index.html
- U.S. Department of Health and Human Services. (2026, March 5). HHS' Office for Civil Rights settles HIPAA investigation of MMG Fusion, LLC breach affecting 15 million individuals. https://www.hhs.gov/press-room/ocr-mmg-fusion-hipaa-agreement.html
- U.S. Department of Health and Human Services. (2022, December 28). FAQ 2083: Do the HIPAA Rules allow a covered entity or business associate to use a CSP that stores ePHI on servers outside of the United States? https://www.hhs.gov/hipaa/for-professionals/faq/2083/do-the-hipaa-rules-allow-a-covered-entity-or-business-associate-to-use-a-csp-that-stores-ephi-on-servers-outside-of-the-united-states/index.html
- Centers for Medicare & Medicaid Services. (2023). CY2024 Medicare Advantage Part C application, Section 3.17. https://www.cms.gov/files/document/cy-2024-medicare-advantage-part-c-application.pdf-1
- U.S. Government Publishing Office. (2023). 18 U.S.C. § 2511: Interception and disclosure of wire, oral, or electronic communications prohibited. United States Code. https://www.govinfo.gov/content/pkg/USCODE-2023-title18/html/USCODE-2023-title18-partI-chap119-sec2511.htm
- U.S. Department of Health and Human Services, Office for Civil Rights. (2025, January 6). HIPAA security rule to strengthen the cybersecurity of electronic protected health information (Proposed rule, RIN 0945-AA22). Federal Register, 90 FR 898. https://www.federalregister.gov/documents/2025/01/06/2024-30983/hipaa-security-rule-to-strengthen-the-cybersecurity-of-electronic-protected-health-information
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